Graphic Designer & Art Director
Graphic designer with 12+ years of experience developing brand identity systems, editorial design, and motion assets across digital and print environments. I focus on concept-driven visual communication, combining typography, structure, and narrative clarity to build coherent brand systems.
Experienced in leading projects from research and visual exploration to final production and implementation. Comfortable working independently or within multidisciplinary teams.
Core strengths: Brand Identity • Editorial Design • Art Direction • Motion Graphics • Visual Systems • Typography
Previous work experience
Senior Visual Designer | Endava
2020 - 2025
Led impactful visual branding and communication initiatives, including developing a style guide for QuickFire news, designing for the participation at global events like the UX Design Awards, and creating internal merchandising for Endava, boosting brand awareness and engagement.
Graphic&Brand Designer | IMAGO
2017 - 2020
Developed comprehensive brand visual communication and design systems for MGMT, national campaigns for BACH and Air Moldova, and visual systems for MallDova and From The Heart online shop, delivering cohesive and impactful designs across diverse industries.
Motion Designer | Umbrella Production
06.2015 - 08.2015
Specialized in 2D animation and motion graphics, with a focus on creating short-form ads, animated infographics, and data visualizations for impactful visual storytelling.
Graphic designer with 12+ years of experience developing brand identity systems, editorial design, and motion assets across digital and print environments. I focus on concept-driven visual communication, combining typography, structure, and narrative clarity to build coherent brand systems.
Experienced in leading projects from research and visual exploration to final production and implementation. Comfortable working independently or within multidisciplinary teams.
Core strengths: Brand Identity • Editorial Design • Art Direction • Motion Graphics • Visual Systems • Typography
Previous work experience
Senior Visual Designer | Endava
2020 - 2025
Led impactful visual branding and communication initiatives, including developing a style guide for QuickFire news, designing for the participation at global events like the UX Design Awards, and creating internal merchandising for Endava, boosting brand awareness and engagement.
Graphic&Brand Designer | IMAGO
2017 - 2020
Developed comprehensive brand visual communication and design systems for MGMT, national campaigns for BACH and Air Moldova, and visual systems for MallDova and From The Heart online shop, delivering cohesive and impactful designs across diverse industries.
Motion Designer | Umbrella Production
06.2015 - 08.2015
Specialized in 2D animation and motion graphics, with a focus on creating short-form ads, animated infographics, and data visualizations for impactful visual storytelling.
Studies:
-
01/10/2016–01/07/2017
Master study in Visual Communication
Umjetnička akademija Sveučilišta u Splitu, Split (Croatia)
https://www.umas.unist.hr/
- 01/09/2015–31/05/2017
Graphic - Master degree
“Ion Creangă” State Pedagogical University, Chisinau (Moldova)
https://upsc.md/en/
- 01/09/2012–30/07/2015
Graphic / Printmaking Bachelor
“Ion Creangă” State Pedagogical University of Chisinau, Chisinau (Moldova)
https://upsc.md/en/