Graphic Designer & Art Director
Graphic designer with 12+ years of experience developing brand identity systems, editorial design, and motion assets across digital and print environments. I focus on concept-driven visual communication, combining typography, structure, and narrative clarity to build coherent brand systems.
Experienced in leading projects from research and visual exploration to final production and implementation. Comfortable working independently or within multidisciplinary teams.
Core strengths: Brand Identity • Editorial Design • Art Direction • Motion Graphics • Visual Systems • Typography
Work experience
Senior Visual Designer | The Growth Syndicate
07.2026 – Present
Creating visual communication for fast-paced digital marketing campaigns, from initial creative direction through to final production. Designing banners, campaign assets, social media graphics, landing page visuals, and other digital materials, while adapting visual concepts across different formats and channels. Working closely with marketing teams to translate ideas into clear, engaging creative, using rapid prototyping and AI-assisted workflows to explore and iterate visual directions efficiently.
Independent Visual Designer & Art Director | Freelance
2017 – Present
Partnering with clients, studios, and creative teams to build brands and visual communication across digital and physical touchpoints. Working across identity, art direction, campaigns, packaging, editorial, motion, and brand systems — from shaping the initial idea to developing it into cohesive, considered visual experiences.
Senior Visual Designer | Endava
2020 - 2025
Led impactful visual branding and communication initiatives, including developing a style guide for QuickFire news, designing for the participation at global events like the UX Design Awards, and creating internal merchandising for Endava, boosting brand awareness and engagement.
Graphic&Brand Designer | IMAGO
2017 - 2020
Developed comprehensive brand visual communication and design systems for MGMT, national campaigns for BACH and Air Moldova, and visual systems for MallDova and From The Heart online shop, delivering cohesive and impactful designs across diverse industries.
Motion Designer | Umbrella Production
06.2015 - 08.2015
Specialized in 2D animation and motion graphics, with a focus on creating short-form ads, animated infographics, and data visualizations for impactful visual storytelling.
Graphic designer with 12+ years of experience developing brand identity systems, editorial design, and motion assets across digital and print environments. I focus on concept-driven visual communication, combining typography, structure, and narrative clarity to build coherent brand systems.
Experienced in leading projects from research and visual exploration to final production and implementation. Comfortable working independently or within multidisciplinary teams.
Core strengths: Brand Identity • Editorial Design • Art Direction • Motion Graphics • Visual Systems • Typography
Work experience
Senior Visual Designer | The Growth Syndicate
07.2026 – Present
Creating visual communication for fast-paced digital marketing campaigns, from initial creative direction through to final production. Designing banners, campaign assets, social media graphics, landing page visuals, and other digital materials, while adapting visual concepts across different formats and channels. Working closely with marketing teams to translate ideas into clear, engaging creative, using rapid prototyping and AI-assisted workflows to explore and iterate visual directions efficiently.
Independent Visual Designer & Art Director | Freelance
2017 – Present
Partnering with clients, studios, and creative teams to build brands and visual communication across digital and physical touchpoints. Working across identity, art direction, campaigns, packaging, editorial, motion, and brand systems — from shaping the initial idea to developing it into cohesive, considered visual experiences.
Senior Visual Designer | Endava
2020 - 2025
Led impactful visual branding and communication initiatives, including developing a style guide for QuickFire news, designing for the participation at global events like the UX Design Awards, and creating internal merchandising for Endava, boosting brand awareness and engagement.
Graphic&Brand Designer | IMAGO
2017 - 2020
Developed comprehensive brand visual communication and design systems for MGMT, national campaigns for BACH and Air Moldova, and visual systems for MallDova and From The Heart online shop, delivering cohesive and impactful designs across diverse industries.
Motion Designer | Umbrella Production
06.2015 - 08.2015
Specialized in 2D animation and motion graphics, with a focus on creating short-form ads, animated infographics, and data visualizations for impactful visual storytelling.
Education:
-
01/10/2016–01/07/2017
Master study in Visual Communication
Umjetnička akademija Sveučilišta u Splitu, Split (Croatia)
https://www.umas.unist.hr/
- 01/09/2015–31/05/2017
Graphic - Master degree
“Ion Creangă” State Pedagogical University, Chisinau (Moldova)
https://upsc.md/en/
- 01/09/2012–30/07/2015
Graphic / Printmaking Bachelor
“Ion Creangă” State Pedagogical University of Chisinau, Chisinau (Moldova)
https://upsc.md/en/