Client: Moldova Travel
Year: 2024
Role: Illustration, PrePress
Here, we speak a sweet Moldovan dialect — grai.
Our language shapes us as much as we shape it. It’s a bond woven with white thread, sometimes stiff with starch, sometimes pierced and worn, yet always resilient. It’s part of our dowry, carried with us wherever life takes us. These are more than words, they are thoughts, beliefs, and convictions, stitched tightly to the soul, meant to last a lifetime.
Client: Moldova Travel
Year: 2025
Role: Illustration, PrePress
Plants are pure magic. 🍀
A cup of chamomile can smooth your angles, while a mint infusion can awaken your senses. Some heal the body, others open pathways to imagination. In Romanian, many plants carry names that sound like they’re straight out of a fairytale. We’ve decided to celebrate this with a set of postcards — charming little slices of beauty, good enough to spread on bread.
Client: Chisinau Turism
Year: 2025
Role: Illustration, PrePress
Brutalism 🖇️ We all know that post-Soviet countries have a complex relationship with their Soviet-era architecture. In Moldova, these buildings are often seen as gloomy reminders of a difficult past — yet they remain some of the most striking and unique landmarks in our cities. So, what should we do with this heritage? Together with @redhead_inc , we believe every layer of a country’s history deserves to be acknowledged — as a memory of the people who lived through it. We also think that all these buildings are truly impressive time capsules that should be preserved.
Our new series of postcards is a tribute to Chișinău’s most iconic brutalist buildings: Cosmos Hotel, the Circus, the Fashion Centre, Romanița, and more.
Discover our first postcards from the series and go explore these architectural treasures yourself!
Client: Lucid coffee roastery
Year: 2024 - 2025
Role: Graphic design, Packaging, Video - Motion graphics
Helped a Bucharest-based specialty coffee roastery expand from B2B into B2C, contributing to +80% growth in active sales and increased production demand.
Led the art direction and end-to-end development of the brand identity, positioning the roastery to elevate everyday coffee consumption into specialty culture.
The visual system draws inspiration from Eastern European brutalist architecture, translating socialist-era building outlines into a modular pattern language used to differentiate 10 coffee origins and two roast profiles (espresso and filter).
Designed a condensed star logo referencing the Soviet space-race era, paired with a tightly tracked wordmark to communicate clarity, progress, and structural precision.
Directed the packaging system across 250g and 1kg bags, as well as a custom printed can format. The process included 20+ design iterations and packaging tests to achieve full-coverage printing and strong shelf impact.
Brand launched in 2025 and remains active.
@bean.lucid
Far away from Home - Photobook
Graphic Design, Editorial
2025
Client: Mike Gray
Year: 2022 - 2025
Role: Art Direction · Editorial Design · Print Production
Art direction and editorial design for a debut photobook developed over 3 years (2022–2025). Led the project from conceptual framing to final print, directing image selection, sequencing, pacing, and material strategy. The publication features 275 photographs across 280 pages, refined through 30+ sequencing iterations and 20+ collaborative reviews with the artist.
Directed the creation of a fully custom book object, including non-standard format, tactile pacing, and material experimentation. Tested 5 paper stocks to preserve film characteristics, resulting in a linen-bound cover with foil-embossed title emphasizing permanence and archival value.
Oversaw production of a 1,000+ copy digital print run, coordinating artist input, production management, and print technicians to deliver custom specifications. This project demonstrates long-form narrative direction, material sensitivity, and sustained cross-disciplinary collaboration.
Watch the Youtube video about this project here.