Client: Lutnița
Year: 2022 - 25
Role: Brand Identity, Art Direction, Motion, Print
Art direction and identity system for the first contemporary art gallery in the Republic of Moldova (founded 2022). Established the gallery’s visual language from inception, defining logo, typographic system, exhibition communication, and print production over a 2-month foundation phase. The identity positions the artist as the core product, using a typographic signature system where first name and surname function as authorship markers. Since launch, the system has supported 24 exhibitions (2022–present), including 20–30 multi-artist shows, while remaining adaptable to changing venues and spatial constraints.
Designed a reusable poster framework enabling fast adaptation and long-term consistency, later scaled through junior designer execution. Directed a visual language inspired by monochromatic risograph aesthetics, introducing analog texture into a digital-first cultural context. Exhibition posters evolved into a central brand asset, expanded through 20 AR activations linking print to video and motion content.
The identity has accompanied the gallery across 5 international art fairs and biennials, including Art Encounters Biennial and Art Brussels, reinforcing institutional credibility and international positioning.
Active since 2022.
@galerialutnita