Spoon Studio

Art Direction, Graphic Design, Editorial, Motion Graphics

2022

Client: Spoon Studio
Year: 2022
Role: Brand Identity,
Art Direction, Motion, Print 

Art direction and identity system for a Bucharest-based creative agency, developed solo over 3 weeks. Directed a concept-led process exploring 3 logo directions, with 1 selected for clear alignment with the strategic brief. Defined the brand around linguistic duality: “spun” (to tell, RO) and “spoon” (EN), forming the conceptual foundation of the system. Art-directed a logo combining 2 typographic voices, with the double “OO” transformed into a core modular device — functioning as mask, container, and framing element across digital formats.

Delivered a 12-page guideline, motion intro/outro assets, and a social media framework with defined usage logic. The system is applied across social content, presentations, and motion formats.

Active since 2022.

@sp00n